The global report ‘State of Snacking», carried out by the multinational Mondelēz, owner of brands such as Oreo, Trident and Club Social, in conjunction with The Harris Poll, concluded that the consumption of the so-called «packaged» foods, snacks, has not fallen despite the increase in prices of the family basket.
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“Although 89% of consumers are concerned about inflation and 60% worry about the availability of their favorite snack in stores, there is a perspective among 79% of consumers that snacking is a way to connect with others and it even represents a language of love for 71% ”, indicates the analysis.
The study also explains that «consumers have sought new ways to ensure their consumption through tools such as coupons, a preference seen among 67% of people, who say that, compared to last year, they are more open to use during your purchases».
It also explains that 60% of consumers say that even in difficult economic times, Snacks are seen as a way to take your mind off external issues and share a pleasant moment with other people.
According to the report, «60% of consumers ate a snack for breakfast, the same percentage ate one for lunch, and 61% ate one for dinner during 2022.»
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The director of public and corporate affairs of the multinational Mondelēz in Colombia, Aura Méndez, affirms that: “the consumption of snacks has been increasing in recent years. This is a behavior that seems to have no affectation in the face of global economic and social challenges.»
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