Own brands: how much are bought in Colombia – Sectors – Economy
The own brand products offered by supermarkets and the so-called discounters are in their quarter of an hour.With an average price close to 30% less than commercial brand products, their demand has increased among Colombian families, who today are in economic uncertainty due to high inflation and devaluation that increases the price of imported goods.(You can also read: Gasoline: how far could the price in the country go in this 2023?) A study done by Kantar Worldpanel provides data on the behavior of these products in the basket of consumption of Colombians.María José Cruz, Associate Manager Client Management of this…
