When Haley Cavinder isn’t leading the Miami women’s basketball team in scoring, she and her twin sister Hanna, also on the team, are breaking the bank with their name, image and likeness deals.
The sisters double as social media influencers when they’re not on the court, and their popularity has earned them seven figures in NIL deals. They also have a deal with WWE.
However, the world of influence has become «very difficult» and «super overwhelming» for them, according to Haley.
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«I feel like in influencing, you get involved, it’s very hard work and being able to stay consistent with social media and everything that comes with it. Props to everyone, it’s very hard,» Haley told the «BFF’s» with Dave Portnoy podcast. of the stool.
«It’s not a 9 to 5…Sometimes, I think social media is too much and super overwhelming, and I want to have a life outside of it. But I also know that’s where the money is, and I’m going to use that and take advantage of that.»
Haley said they «don’t want to be separated» from their brands and weren’t «100% sure» what they want to do, but have other career goals in mind.
Influence and WWE «could be in the future, but I think it’s more about having passive income,» Hanna said. «We’re very interested in health and fitness. So, we’re trying to create a brand with that. And then we really want to get into real estate.»
«Obviously we’re going to use the whole influence thing. We just don’t want to create TikTok dances because we may not be in the same state.»
Haley plans to stay in Miami for the fifth year. Hanna isn’t sure about her future, but Haley will «try to make her stay.»
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«I just like to shoot hoops, so I said, ‘I want to go back for the fifth year.'» But Hanna is more like, ‘I want to start my life,'» Haley said.
The twins recently came under fire for an NIL violation after meeting with Miami booster John Ruiz eight days before they transferred to the school from Fresno State.
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Miami head coach Katie Meier it was discovered that he had hosted the dinner, which violates the «head coach’s responsibility». He served a suspension the first three games this season, and the school was ordered to pay a $5,000 fine and another payment of 1% of the program’s budget.
The twins were not punished.
Ruiz has spent $10 million on zero money, with the twins earning seven figures. Their joint TikTok account has more than 4 million followers. They have partnerships with Champs and Victoria’s Secret.