NFL legend Troy Aikman on Monday criticized inauthentic beer brands that will use the American flag to promote the Fourth of July festivities while based elsewhere.
Aikman, owner of Eight Elite Light Lager, tweeted a video of himself calling out the brands. Eight is based in Texas, and a percentage of their income also goes to charities, including the Military Warriors Support Foundation, Back on My Feet, and Project Lorenzo.
“This weekend we celebrate the birth of our great nation. I’m so proud to be an American. I look forward to celebrating with great food, great friends, and of course, ice cold beer,” he says in the clip.
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Former Dallas Cowboys quarterback Troy Aikman waves as he finishes his induction speech during the Class of 2006 Hall of Fame induction ceremony Saturday, August 5, 2006 in Canton, Ohio. (Brett Coomer/Houston Chronicle via Getty Images)
“At Eight, we believe in truth and authenticity. Our company is proud to be based here in Texas and all of our beer is brewed right here in the good old USA. So, I have to call it that. Lots of beer brands are out there.” trying to cash in on this holiday by placing an American flag on their package, regardless of whether or not they are truly American.
“So this 4th of July, drink American, whether it’s OCHO beer or any other American-owned beer brand. And on behalf of all of us here, we appreciate your support. Cheers.”
Aikman added on social media: “AUTHENTICITY IS QUESTIONED: This July 4th, join me in celebrating with a true American.”
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Former NFL player Troy Aikman, left, and SiriusXM host Chris Russo at SiriusXM Day 2 of Super Bowl LVI on February 10, 2022 in Los Angeles. (Cindy Ord/Getty Images for SiriusXM)
About two-thirds of the most widely consumed light beers are foreign-owned, including Bud Light, Michelob Ultra, Michelob Ultra Pure Gold, Natural Light, Busch Light, Corona Premier, Corona Light, and Tecate Light, among others.
In May, the great Dallas Cowboys seized on Bud Light’s mistakes and spoke of authenticity when promoting Eight Elite Lager. He tweeted a video trying to steer the conversation back to “what really matters.”
“AUTHENTICITY IS IMPORTANT. There’s been a lot of talk lately about brewing companies and not enough about what really matters: the beer itself,” the three-time Super Bowl champion tweeted. “Some brands are taking shortcuts to win over consumers. We are committed to producing a world-class product. No hidden agenda. No distractions. Join Team EIGHT.”
Troy Aikman with an Eight Elite Light Lager. (Eight)
In the video, Aikman is sitting at a desk with a case of Eight Light Lager in front of him.
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“Everybody talks about beer companies these days,” he said. “But nobody talks about beer. I started Eight with the goal of building a company dedicated to making really great light beer. No agenda, no distractions. Just great beer.”
