Who are the influencers investigated by the SIC – Business – Economy
The influencers Yina Calderón, Yeferson Cossio, Luisa Castro and Mariam Obregón, who would not have provided their followers with clear, truthful, sufficient, timely, verifiable and precise information about the promoted products and, therefore, would have led them into error, could receive a fine of close to 2,320 million pesos by the Superintendence of Industry and Commerce (SIC) if they were found to have engaged in misleading advertising in front of their followers.(Read more: Yeferson Cossio and Yina Calderón's businesses investigating the SIC: they could be fined). The Superindustry said that it found several irregularities in the way these influencers operate,…
