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While Amazon Prime Day officially takes place on July 11-12 this year, the retailer is already offering notable discounts on products in categories like technology, home and kitchen, pets, fitness and more. And beyond the early deals that Prime members can add to their carts right now, shoppers can also preview a selection of items soon to be discounted on Prime Day. If you add these products to your watchlist, Amazon will notify you when the deals go live so you can shop before they’re sold out or discounts run out.
SKIP AHEAD The best early Prime Day deals | The best early Prime Day sales | Best Prime Day-adjacent sales at other retailers
To help you make the most of Prime Day 2023 and identify what’s worth buying, we’ve rounded up some of the best early sales and deals we think you’ll want to know about. We’ll continue to update you on new savings opportunities ahead of the official Prime Day launch.
The best early Prime Day deals
Below, we’re sharing the best early Prime Day deals based on our previous coverage and reports. To ensure the quality of each offer, we transact through price trackers like CamelCamelCamel: each product has its lowest price in at least three months.
amazon echopop
Average rating of 4.5 stars from 620 reviews on Amazon
The lowest price ever
Amazon launched the Echo Pop, a compact smart speaker, in May, making Prime Day the first time it’s gone on sale. You can stream your favorite music, podcasts, or audiobooks via Bluetooth, as well as use Alexa voice commands to set timers, check the weather, hear news updates, and more. After you pair the Echo Pop with the Alexa app, you can also manage compatible smart home devices. The Echo Pop also has Eero built in, which means it works as a Wi-Fi extender with compatible networks.
Amazon smart plug
Average rating of 4.7 stars from 542,956 reviews on Amazon
Smart plugs like this one from Amazon plug into any standard outlet and allow you to automate devices like lamps, air purifiers, fans, and more. Once you pair the smart plug with the Alexa app and connect any electronic devices of your choice, you can control the devices remotely or through voice commands. The compact size of the Amazon smart plug also keeps your second plug free.
Flashing Video Doorbell
Average rating of 4.3 stars from 106,033 reviews on Amazon
The lowest price ever
This smart home device is a doorbell and outdoor security camera in one. It’s paired with a companion app, allowing you to see and hear visitors, as well as receive motion detection alerts on your phone or tablet. You can connect the Alexa-enabled device to your existing doorbell wiring or use it wirelessly with batteries.
Waterpik ION professional cordless oral irrigator
Average rating of 4.4 stars from 3,535 reviews on Amazon
Instead of using traditional dental floss, using a water flosser can make it easier to clean your teeth. This Waterpik model earned the American Dental Association Seal of Acceptance and is a Select 2023 Wellness Award Winner. It is cordless and rechargeable and offers 10 pressure settings. The 20-ounce reservoir holds enough water for 90 seconds of use.
Oral-B 7500 Electric Toothbrush
Average rating of 4.7 stars from 7,684 reviews on Amazon
Oral-B makes some of our favorite ADA-accepted electric toothbrushes. Their 7500 model is equipped with many of the features dentists told us to look for while shopping, like an oscillating head, pressure sensor, and built-in timer. The rechargeable electric toothbrush offers five cleaning modes and comes with replacement brush heads and a travel case. You can also connect it to the Oral-B app via Bluetooth to keep track of your brushing.
GE Cync Smart LED Light Bulbs
Average rating of 4.2 stars from 1,041 reviews on Amazon
GE Cync’s smart bulbs connect to Wi-Fi, allowing you to control them via a companion app or Alexa voice commands. You can set schedules and routines so that the lights turn on and off when you need them. The lights, which come in a pack of two, emit a soft white light and are dimmable.
Levoit Smart Vital 100S Air Purifier
Average rating of 4.7 stars from 481 reviews on Amazon
The lowest price ever
The HEPA filter in this air purifier helps remove dust, smoke, dander, and other allergens from the air in your home. Its three-stage filtration system also includes an activated carbon filter to neutralize odors and a washable pre-filter. The air purifier monitors air quality and adjusts fan speed accordingly while in auto mode. You can also control the Wi-Fi enabled device, which has a coverage area of up to 1,110 square feet, using its companion app and create schedules.
The best early Prime Day sales
These are the best Prime Day pre-sales we think you’ll want to know about. Remember that sales include multiple offers, and not every product listed in an offer will be the best offer.
- Up to 65% discount Amazon Echo devices and smart home bundles
- Up to 55% discount Amazon Fire TV 4K Streaming Devices
- Up to 48% discount Amazon smart home devices
- Up to 69% discount eero Wi-Fi systems and routers
- Up to 50% discount Shark vacuums, air purifiers and more
- Up to 43% discount Hisense 4K ULED Fire TVs
- Up to 20% discount canon cameras
- Up to 55% discount Knife sets, cookware and more from Zwilling and Henckels
- Up to 50% discount Breville Kitchen Appliances
- Up to 27% discount KitchenAid Mixers, Toasters and Other Small Appliances
- Up to 19% discount Dreo fans, heaters, air purifiers and more
- Up to 20% discount Braun electric shavers, epilators and more
- Up to 57% discount Samsonite and American Tourister luggage
- Up to 40% discount Stella and Chewy’s Pet Food
Prime Day: The best advance sales at other retailers
Here are the best Prime Day-adjacent sales you might want to check out in addition to shopping on Amazon.
- Aim: Target Circle Week, which is exclusive to Target Circle members, is July 9-15.
- walmart: Walmart Plus Week is July 10-13. Walmart Plus members have exclusive access to it before it opens to all shoppers on July 11.
- macy’s: Macy’s offers discounts on products in categories such as men’s, women’s and children’s clothing, home decor and furnishings, beauty and more during its black friday in july sale.
- nordstrom: Nordstrom’s anniversary sale starts July 11 and runs through August 6. Cardholders get early access from July 11-16, and the card is open to the public from July 17-August 6.
- fair way: Save up to 60% on home décor, furniture, patio furniture, appliances and more July 10-12.
Why trust Select?
Zoe Malin is Associate Updates Editor at Select and has reported on Amazon since 2020. She wrote Select’s Amazon Prime Day story as well as a variety of Amazon Prime Day sales articles. For this article, Malin researched Amazon Prime Day and touched on other Amazon coverage from Select.
Get up to speed with Select’s in-depth coverage of personal finance, technology and tools, welfare and more, and follow us on Facebook, instagram and Twitter to be updated.







