The popular brand of toblerone chocolateswhich began to be marketed 115 years ago in Switzerland, will be forced by law to stop using the Matterhorn as a logo on its packaging, following its recent decision to move its production to Slovakia.
The firm created in 1908 by the Swiss chocolatier Theodor Tobler has been affected by regulations that prevent certain icons such as the national flag or the Cervino (also known as the Matterhorn) from commercial products if they are not manufactured in the country.
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The American multinational Mondelez, owner of Toblerone since 2012, anticipated this change to the local newspaper Aargauer Zeitungand also highlighted that the slogan “made in Switzerland”, which also accompanied the packaging, will be replaced by the phrase “established in Switzerland”, also by legal imperative.
Swiss laws establish that for a product to be presented as made in the country (something that is usually associated with higher prices) it must have 80% of its raw materials coming from the territory, a percentage that still increases, to 100%, in the case of milk and its derivatives.
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With its characteristic triangular shape (also very similar to the Matterhorn), this chocolate with almond and honey is a must in all tourist shops in Switzerland, including those near the iconic Alpine mountain, one of the most visited places in the country, with a height of 4,478 meters.
He transfer of Toblerone production to Slovakiaspecifically to a plant in the capital Bratislava, was announced in June last year, after more than a century of manufacturing in Bern.
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Toblerone combines the surname of the brand’s founder with the Italian word “torrone”, a honey and almond sweet with a lexical origin similar to that of Spanish nougats.
EFE
