The process of creating a company implies a sum of material, human and economic resources to achieve the objectives of anyone who decides to undertake.
According to Dane, SMEs in Colombia represent 98 percent of the national productive sector and contribute around 40 percent of the gross domestic product (GDP); These are all those that classify as micro, small and medium-sized companies.
In fact, Jacquelin Veloza López, professor of the Finance program at El Bosque University, provides six recommendations to take into account when managing the plan to undertake:
Know the product, the customer and the market
Some entrepreneurs when starting their business they do not take into account the problem that the product or service solves. Not knowing the client will make it difficult for the entrepreneur since he will not be able to specialize in a specific market niche. Do not develop prototypes before the minimum viable product. Not getting the classification of commercial companies right and, finally, not having an adequate financial cushion.
be creative
The new company must find disruptive solutions and have the ability to connect with people to get the message across.
It is very important to develop the business model, correctly validate the market, study the segment and market niche very wellstudy the competition, develop a financial plan and finally, know and choose which is the most appropriate legal form to register the company.
Be clear about the steps before launching
Before creating a company, it must be clear that you must find an idea associated with the goals, ideals and life project, taking into account if the market is growing or if it is a market that has not yet been explored.
Then you must develop the product or service prototype. Know and listen to the client to find an innovative or differential factor (value proposition).
After developing a business model that includes segmentation, business opportunity, competitor analysis, future of the businessfinancial structure, sales and distribution channels, and finally risks.
In addition, you must be clear about the most appropriate legal form to register your company.
One of the mistakes is not being clear about the mission and projection of the company.
look for balance
In order to keep the company afloat, the objectives must be clear, at a financial, productive and commercial level; keep human talent motivated within the organization and develop a brand language that connects with the public objective.
In addition, you must establish marketing strategies, constantly strengthen physical and virtual distribution channels, and respond in a timely manner to constant market changes seeking continuous improvements.
I looked for help
Always go to have a guide, for example, the Bogotá Chamber of Commerce is in charge of managing the commercial records of companies and companies that are created in Bogotá, but also helps with training and alliances with entrepreneurship ecosystems.
In addition to granting formality in economic activity, it has paid and free training programs to strengthen entrepreneurial skills.
Don’t forget about taxes
Remember that companies must pay at least 12 taxes:
1. Income Statement
2. Declaration of assets abroad
3. Sales Tax (VAT) for entrepreneurs in Colombia
4. Declaration of Consumption Tax
5. Withholding tax
6. Wealth tax
7. Exogenous information
8. Departmental and municipal taxes
9. Reteica
10. Property Tax
11. Tax for vehicles
12. Industry and Commerce Tax
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