With three and a half years of having opened its doors to the public and after only one of launching one of the biggest entertainment bets in the country and Latin America, In which 20,500 million pesos were invested, the El Edén shopping center is becoming a point of reference for Bogotá, the country and international tourism
The number of people who see it is increasing. Last year it grew 39 percent, and in the first four months of 2023 that dynamic marks 11 percent compared to the same period last year, says Ibonne Zabala, his manager, who said that a good part of this traffic is marked out by the commitment to entertainment and fun for the family, which will be reinforced and complemented with new experiences.
How have people responded to the entertainment you brought to the city?
We are very happy with the results, the level of assistance has exceeded 500,000 users. So far this year we have sold more than 2,500 million pesos in ticket sales, just in our entertainment attractions, without counting those of our commercial allies in El Eden. We are the shopping center with the largest entertainment offer in the country, with which we have attracted new audiences from other sectors of the city, who will not come to the area; for example, visitors from Usaquén. We are becoming a destination within the city, within the country, and we are beginning to see the presence of other international tourists who visit us to see the model we have to take to shopping centers in Latin America.
And that has helped them overcome the pothole of the pandemic…
Undoubtedly, this 2023 we expect to close with visitors above 24 percent compared to 2022 and a growth of 79 percent compared to 2021, which indicates that we are able to bring differential offers to those of other shopping centers in Bogotá and the country. .
In addition to that plus, what new features does El Eden bring this year?
A few days ago, Jamar, the largest Colombian furniture and decoration store in the country, was inaugurated inside a shopping center, with more than 3,500 meters. We also had the opening of four more brands from other sectors: two for footwear, one for jewelry and another two for food. This first period of the year has been very positive, so we are very focused on strengthening the investment that was made in the mechanical attractions of more than 20,500 million pesosas well as some unique events that we will have throughout this year.
El Edén Centro Comercial presents 6 new world-class attractions that arrive for the first time in Colombia.
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What kind of events?
One of these will be Expo Geek, the first gamer fair to be held inside a shopping center, which will bring different segments of visitors. It has to do with the whole theme of gamers, anime, comics, k-pop, with competitions, video games and a lot of digital technology, which will be developed this month.
We also made progress on the strategy of two hours of free parking during the week to attract the community near the shopping center, and in June it will be the relaunch and the celebration of the first anniversary of our entertainment attractions. We are very much on track to solidify the investment that was made and expand the leisure and recreation offer with other alternatives.
What will that second half be like?
These more attractions are our family park Arcadia, the bowling alley, the themed chocolate shop, the cinema and the gym, together with traveling events that come in different seasons, which arouse interest in visiting El Eden.
We will also have credit fairs, real estate and other services They will make families come to the mall for their basic needs plan, but also to participate in those events.
Are they already one hundred percent in their commercial capacity?
We still have open spaces, but part of the year-end vision is that we are in talks with major brands that will be announced before the end of 2023.
They are brands oriented towards opening experiential stores, because we are convinced that El Edén is that place where experiences can be shared.like what Jamar is doing, which is a place where people try the product, receive credit advice, understanding, it is not just any furniture store.
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