The Communications Regulation Commission (CRC) released a new data flash that presents detailed and updated information on the behavior of the Subscription Television service in 2022 in Colombia. The report reveals relevant data such as service income, penetration in Colombian households, the most used technology and its distribution by strata and segments.
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According to the analysis advanced by the CRC, the number of subscribers to the subscription television service reached 6.3 million at the end of 2022, which represents an increase of 2.15 percent compared to the previous year. Revenues associated with the service also experience growth of 0.4 percent, reaching the figure of 3.4 trillion pesos in 2022.
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In terms of penetration, the report highlights that the rate was 36.3 subscribers per 100 households, which meant a slight reduction of 0.2 percentage points compared to the previous year. This is explained because the number of households in the country increased at a higher rate than the number of new subscription television subscribers.
The most widely used technology in the subscription television service was HFC Digital, with a participation of 62.45 percent, which is equivalent to 3.94 million subscribers who access the service through this technology.
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Regarding the regional distribution of subscribers, it was eliminated that the regions of Bogotá, Antioquia, Valle del Cauca, Cundinamarca and Santander grouped 65 percent of the total subscribers to the subscription TV service at the end of December 2022. Likewise, the cities of Bogotá, Medellín, Cali and Barranquilla concentrated 43.44 percent of the total number of subscribers in the country. Medellín led the penetration rate in this group of cities with 65.3 subscribers per 100 households, followed by Barranquilla with 57.9, Cali with 53.5 and Bogotá DC with 51.0.
Myths. Sitting too close to the television is harmful to vision.
The average revenue per subscriber for the month of December 2022 was 45,408, showing a decrease of 1.07 percent compared to December 2021.
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Nicolás Silva Cortés, Commissioner and Executive Director of the CRC, highlighted the importance of the published document, since it provided a detailed analysis of subscription television market trends. This information becomes a relevant input for future decision-making for the benefit of users. In addition, make sure that updated data on the behavior of communications services in the country will continue from the CRC.
JUAN DAVID CANO LOPERA
SCHOOL OF MULTIMEDIA JOURNALISM EL TIEMPO
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