The Hass avocado will also be at the Super Bowl this Sunday, the great final of American football. It will not do so as a sponsor of this emblematic sport for the Americans, nor in the uniforms of the two teams that will face each other today in the afternoon, the Philadelphia Eagles or the Kansas City Chiefs, in Arizona. However, it will be present on the palate of the thousands of attendees at the game, where guacamole is the undisputed star of the menu of the day.
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The figures speak for themselves and begin to gauge the role that the hass avocado from colombia in the US market, especially during the realization of this event that is so important in the life and entertainment of the inhabitants of the northern country.
The United States has received 1,432 tons of this Colombian fruit that will be consumed only during this Sunday’s game, according to figures from the department of agriculture. In 2021, the country exported 97,000 tons of avocado and had 55,000 hectares planted.
On the other hand, in the statistics of ProColombia and DaneBetween 2021 and 2022, Hass avocado exports were registered for 41.3 million dollars, which meant an increase of 923 percent.
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“The Super Bowl is a key event for the avocado industry worldwide because it generates a great demand for snacks. In 2022, Colombia multiplied avocado exports to the United States by 10, a positive trend that we hope to continue to take advantage of the potential of the market and of this sector, which is a great marker of the country’s agro-industrial exports,» said Carmen Caballero, president of ProColombia, consulted by the Diario Portafolio, of this publishing house.
Figures from Tiger Fitness indicate that only last year 139.4 million pounds (62.23 million kilograms) of avocados were consumed in that sports event, considered one of the most traditional, along with the celebration of Thanksgiving in the United States.
«American football fans 🏈 will enjoy tonight a delicacy from the fields of Antioquia, Caldas, Risaralda, Tolima and Valle del Cauca, departments with the highest export production of #AguacateHass,» the Ministry of Agriculture trilled on its Twitter account. .
In another trill, the same portfolio said that for more than 180 minutes, more than 331 million people in the United States enjoyed guacamole. «#Colombia is one of the providers of #AvocadoHass for the #SuperBowl 🏈», he specified.
The show
This year, the halftime show will be in charge of the artist rihanna, who accumulates a heritage valued at 1,700 million dollars. After seven years of being off the stage, the interpreter of ‘Umbrella’ will show her Caribbean roots on her show and will pay tribute to immigrants and Afro women.
And although the artists who will accompany her have not yet been known, it is expected that this show will go down in history. It is noteworthy that Rihanna has consolidated an entire beauty business, through her Fenty Beauty brand.
The loot of prizes also has a relevant quota in this final. By the way, just having reached the final is also lucrative for athletes. According to international media, each member of the losing team will receive a sum of $82,000, while the winning players will receive a payment of $157,000.
Currently the highest paid player in American football is Patrick Mahomes, the quarterback of the Chiefs team.
*With Portfolio information
