Renowned beer returns to the market after three years of absence - Companies

Renowned beer returns to the market after three years of absence – Companies – Economy

Mitchell G. Patton3 years ago

After three years, the redd’s beer -manufactured by the company Bavaria- will return to the Colombian market.

The company’s decision to reintroduce that beer, which is characterized by its green packaging, is because consumers, according to Bavaria, asked for its return.

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The president of Bavaria, Sergio Rincón, explained that the return of the drink is largely due to the fact that the public requested it. “After touring Colombia and listening to our customers and consumers, We can comply with a request that several of them made to me: the return of Redd’s”, assured the manager.

Redd’s beer hit the market in 2007 and was characterized by its fruity, lemon zest and sweet-citrus flavors. Precisely, its flavor generated equal love and hatred.

Bavaria promoted that beer as a product to be drunk on the rocks and as a base for the preparation of cocktails.

The beer will be reintroduced to the market.

However, it was disappeared from the market and was no longer found after the covid-19 pandemic in stores and bars.

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“Today, after taking a break from the market for a while, we are relaunching an irreverent product that marked a generation willing to live new consumer experiences and that returns to refresh our portfolio of ready-to-drink beverages,” added Rincón.

Bavaria explained in a statement that “this new proposal represents a perfect opportunity for consumers who are passionate about enjoying a fresh and different drink.”that marked a before and after in the Colombian beer industry”.

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