Although the exports of Renault, which has its production plant in Envigado, Antioquia, grew more than 50 percent last year, the bet of its directives for 2023 is to raise them even morefor which they have fixed their vision in the mexican market.
(Also read: Neither Renault nor Suzuki: the best-selling cars in the world; there is an electric one).
It will not be an easy task given the current international and local situation, but it is a goal they have set for themselves, according to Ariel Montenegro, president of Renault-Sofasa for Colombia, who said that the company has large aircraft in the country.
“Mexico is a market with a lot of potential for Renault, more than a million vehicles, that is why we are targeting it. However, Ecuador is also another very attractive country for the brand, as well as Peru, Chile, Argentina and some Central American markets”, he said.
(Of interest: The ‘popular’ car, every day further from the pocket of Colombians).
He added that there is a lot of potential in Argentina, but imports are somewhat restricted due to difficulties in accessing foreign currency and the ability to pay. Last year they placed 1,200 units and this year they expect to have a slight growth.
In total, last year export 15,000 units of the 40,000 produced in Envigado to various markets in the region. For this year they hope to raise that number to around 45,000, for which the plant is working two shifts at maximum capacity.
Ariel Montenegro took over as president and director of Renault Colombia last February.
Time / Courteous
The manager said that they have not resumed exports to Venezuela, and there you will have to wait a bit, at least not this year, but in the medium term.
The company’s plans for this year include the launch of four new 100% electric vehicles for passengers, a van and some utility vehicles, two of these come from France, which will be released in the country in this segment.
(In addition: Import of hybrid cars has a limit: these are the quotas in Colombia).
The new Renault 4, which was presented last year, does not enter these launches. Montenegro said that production of it is just beginning and the Colombians should expect to makeso three years for your country.
«We are working very hard in the company so that this ‘faithful friend’ model, which is completely electric, arrives soon in Colombia,» said the manager.
Referring to the shortage of components, Montenegro said that the supply of semiconductors remains quite limited and will remain so until at least 2024. Therefore, the growth in sales for this year will be 8 percent, which indicates that there will be about 50,000 units.
ECONOMY AND BUSINESS
More news
This was the life of Pedro Gómez, «the father of shopping centers» in the country
Ecopetrol’s ‘fracking’ operation in the US is not for sale: Saúl Kattan
