In an increasingly dynamic, complex and competitive market, professional achievements and technical skills are not enough: companies are looking for well-rounded employees who, in addition to standing out from the competition, have differential values and project a successful image of themselves. themselves.
Although it is a task that does not sound easy to achieve, it is not an impossible mission either. When it comes to getting a job, personal marketing can become a decisive promotion and dissemination strategy.
What is personal marketing and why is it important in the workplace?
According to Emanuel Olivier, executive president of Genwords -a digital marketing agency specializing in content marketing and inbound marketing-, personal marketing is nothing more than the application of marketing, promotion and dissemination techniques that allow a person to enhance their professional characteristics. and personal.
“By building a personal brand, you can show the skills and qualities that someone has, defining what makes them important or different. While a personal brand is not much different from a business brand, instead of marketing a store or a product, you market yourself.details the marketing agency BTODigital.
The market is full of great professionals in all segments and, to stand out, you have to show why you are overselling among your competitors.
(Read also: The marketing strategy to ensure an efficient reach).
In the work context, this concept can become fundamental, either to stand out professionally or simply to get a job. In large part because, among its many advantages, is the improvement of image, the construction of good references, and the enhancement of skills and qualities.
A professional who has worked on his personal brand is able to stand out from the competition, by having differential values; but he is also aware of his personality strengths, projects an image of security -with clear professional and work objectives- and, among other things, takes care of his physical and mental health. Without leaving aside that he correctly manages his time and money, as explained by Genwords.
Personal marketing delves into the differential values of the person.
(Keep reading: Greater reach and positioning of the hand of digital marketing).
The importance of personal marketing is that, although there may be many other professionals applying with the same academic level or even with lower skills, this strategy can help arouse greater interest among employers. The secret? The projection of a good image in every way.
How to create a personal brand?
Recognize strengths and weaknesses:
To start working on your personal brand, self-awareness is a key tool. «Whoever is capable of identifying both his strengths and his weaknesses is also capable of knowing what he needs to improve on them», explains the educational portal ‘Educaweb’. Once the analysis is done, it is recommended to exploit the qualities that make the employee different from others.
Communication, an ally in personal marketing
No strong personal brand is created without communication relationships. This is why experts recommend cultivating contacts, realizing knowing, and correctly ‘selling’ skills, qualities and differential values.
To create a personal brand it is necessary to take into account the public, the image and the message.
(Of interest: Buyer persona: essential for the organizational strategy).
make a plan
Creating a personal brand helps not only to get new jobs, but also to ensure ongoing professional development. To achieve this, it is necessary to develop a plan that takes into account the public to which it is going to be directed, the image it seeks to project and the message it is going to emit.
More news in EL TIEMPO
So you can give a good management to your layoffs, the real unemployment insurance
EPM Invoice: pay your invoice online in less than 10 minutes
Digital CDT profitability in Colombia: better than a savings account
Bancolombia: steps to request an appointment through the application
VALERIA CASTRO VALENCIA
Writing Trends
