Online betting: this is the market in Colombia - Apps

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According to a study, the highest concentration of clients on these platforms is between 20 and 27 years old.

A market study, prepared by the online gaming platform Zamba.co, shows that the largest concentration of its clients is found mainly between 20 and 27 years of age.

According to the analysis, there are three reasons that explain the popularity of digital gambling among young people, which in parallel turns out to be a positive factor for both the industry and the development of the country.

The first factor, and perhaps the most important, has to do with feel comfortable and safe, in addition to finding payment instruments on these platforms such as TPaga, Effecty, PayU, etc.

Secondly, there is the portfolio of services. Young people are looking for a greater variety in sports betting and casino topics. Your preferences are in roulette or paymonedas. Additionally, there is a diversification of bets for multi-sport activities such as soccer, tennis, basketball, baseball, motor sports, squash, egames and many more events.

Finally, users felt comfortable being able to learn much more about the services and benefits of online bookmakers due to the ease of use that the platforms allow from apps or web pages.

According to Coljuegos, in the second half of last year, the casino and online gaming sector paid a figure close to 2 billion pesos in taxes alone. Projects such as those promoted by MinTIC, MinSalud and other entities of the National Government have benefited from almost 10 percent of what was obtained as tax collection.