Miami, Florida – June 24, 2019 — The International Conference on Neuromarketing and Neuro-Sales gathered marketing experts, communication specialists, brand directors, designers, executives, and business founders for a comprehensive workshop on utilizing neuroscience in business tactics and communication. The event included a keynote speech by Spanish expert Néstor Romero, a globally esteemed researcher and advisor with over 100 neuromarketing endeavors in various countries.
The conference was officially certified by the European Institute of Business and Economics (ISEEN) and the European Association of Neuromarketing (AEN), ensuring academic quality and practical relevance for participants. All attendees received a digital certificate endorsed by both institutions.
During the four-hour session, attendees were introduced to cutting-edge neuromarketing tools and techniques, as well as real case studies from some of the most advanced neuromarketing laboratories in Europe. Romero offered a unique perspective on how neuroscience can influence consumer behavior, enhance brand positioning, and drive sales through emotionally intelligent marketing strategies.
The program was designed for those aiming to lead in the areas of communication, marketing, and business development, combining a scientific foundation with actionable insights. Participants left equipped to implement neuro-driven strategies that strengthen brand loyalty and improve the customer experience.
Néstor Romero is a Spanish engineer from the University of Córdoba with extensive expertise in neuromarketing and digital marketing. He actively manages digital projects across various countries and teaches at top universities and business schools, including Quality Leadership University, University of Louisville, University of Chile, and Universidad Europea Miguel de Cervantes. He currently serves as President of the European Digital Marketing Association (AEMD) and Vice President of the European Neuromarketing Association (AEN). He also holds a PhD, an MBA, and multiple master’s degrees in Sales Management, Digital Marketing, and Neuromarketing.
Thanks to his international expertise and skill in connecting theory with real-world applications, Romero’s presentation in Miami serves as a standard for those looking to revolutionize their marketing strategy using neuroscience.
