Millionaire fine to Claro for misleading advertising in offers – Companies – Economy

Millionaire fine to Claro for misleading advertising in offers – Companies – Economy

The Superintendence of Industry and Commerce sanctioned more than 730 million pesos to Claro for “delivering deceptive advertising” in the pieces used to promote the use of unlimited applications, social networks, minutes and text messages.

The entity shows that the mobile communication services company delivered confusing information with the advertising pieces in which he offered a promotion.

(Also read: Investigation against Claro and Movistar for not allowing users to change operators)

Specifically, it refers to the supply of “Prepaid sim card 3X3 benefits, for three months enjoy 21 GB; 7 GB each month + unlimited WhatsApp and Facebook + unlimited minutes and SMS”, which could mislead users.

The Superindustry will conclude that the deception or confusion was proven before the Lack of clarity in the information provided in advertisingbecause the use of the WhatsApp service was offered unlimited, but only for some low-quality events.

In addition, the company did not inform users what those events were, and that video calls could generate additional charges or charges or failing that, it may not be available in said promotion.

According to the superintendent, Appeals for reinstatement proceed against this decision. before the Directorate of Investigations for the Protection of Users of Communications Services and appeal before the Office of the Superintendent delegated for Consumer Protection.

(Also read: More than 17,000 people in Cundinamarca connect to Claro’s 4G for the first time)

A few days ago the Superindustry also began to initiate a administrative investigation through the formulation of charges against Claro for probably rejecting portability requests without having the corresponding evidence.

In addition, for not sending the database administrator the documents provided by the regulation for withstand the events of rejection due to default and ownership of users who want to change operator, keeping the same number of their mobile line.

By Mitchell G. Patton

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