The iconicity of the Ramo company and, especially, of its Chocoramo brand in Colombia is undeniable.
Both have also been flagships of striking collaborations with other brands and products, such as the one they did with McDonald’s to get a Chocoramo McFlurrythat was a complete success, or the one that brought them together with OffCorss to celebrate the 50th anniversary of the cake with a clothing collection.
Now, the famous food is back on everyone’s lips for an alleged job with the Kellogg’s cereal brand. It’s true?
A photo showing one of the typical Kellogg’s boxes with the image of Chocoramo went viral on social networks. On the packaging you can read: «New: crunchy pillows with filling» and is labeled with the inscriptions: «High in added sugars» and «High in saturated fats».
(You can read: The typical Colombian products that are conquering the world).
The image quickly reached hundreds of Colombians who were moved by the supposed news, which is why «Portfolio» went directly to Ramo to confirm the information.
Kellogg’s is a company with which we have an excellent relationship and we have been approached to develop this type of alliance.
«For Ramo it is important to develop alliances with other brands that generate value for consumers and that show the innovative spirit that characterizes us. Evidence of this are the alliances we have made in the past with McDonald’s or OffCorss«, Ramo assured the mentioned medium.
But, his answer was not so clear: «Kellogg’s is a company with which we have an excellent relationship and we have had approaches to develop this type of alliance. However, At the moment we do not have any announcement regarding this. We will be reporting if we develop a project together with them or another company.»
(Do not stop reading: Arepas, compotes and chocoramos, among the products taxed by the tax).
Asking the brand, then, if the possible cereal was not a reality, the answer was: «For now, there is no announcement about new products or anything similar«.
Trends WEATHER
*With Portfolio information
