Alsea, operator of brands such as Domino’s Pizza, Starbucks and Archies In Colombia, it reported sales growth of 25.8 percent last year, according to its managers, who also reported that this result is largely due to its expansion plan that includes the opening of new points and new cities and municipalities with Archies and Domino’s Pizza.
(Also read: Ecopetrol joins forces with Baker Hughes and Chec to generate geothermal energy)
«This performance is mainly related to economic reactivation, customer preference for brands in the Alsea portfolio and digital strategies and product innovation,» he highlighted. Juan Pablo Castaño, manager of Alsea Colombia.
They indicated that at the end of last year they had more than 50 coffee shops throughout the country, while Domino’s Pizza reached 154 points in 40 cities, opening stores for the first time in municipalities such as Cartago and Jamundí in Valle del Cauca. and Funza and Madrid in Cundinamarca. For its part, Archies closed the year with 29 restaurants in Bogotá, Chía, Medellín, Barranquilla, Cartagena, Pereira and Floridablanca.
(You may also be interested in: These are the routes with which JetSMART, a new airline in Colombia, would operate)
Alsea’s objective for this 2023 is to maintain the growth rate and continue reinforcing the corporate commitment to the economic development of the countryand the generation of jobs, said its manager, who also recorded that its collaborators «are at the center of Alsea’s strategy and are a fundamental part of development, which is why we will continue working to create more job opportunities and grow our team of job».
Alsea South Americais made up of the operations in Argentina, Colombia, Chile and Uruguay, achieving a 19.5 percent share in the company’s consolidated sales in 2022 and in the fourth quarter, same-store sales increased 53.5 percent. annual cent.
Globally, Alsea closed 2022 with 4,447 stores in all its markets. Sales had a growth of 34.8 percent, with an increase of 100.9 percent in net profit.
