Since buying Twitter, mogul Elon Musk has made big changes to both the app and the company, from charging for some features to removing the traditional blue bird logo.
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Musk, CEO of Tesla and SpaceX, bought Twitter last year for $44 billion after months of hectic negotiations. “Let the good times roll,” he tweeted after closing the deal on October 28.
in weeks, half of Twitter’s 7,500 workers were laid off. cuts continueaccording to available information, to eliminate 80 percent of the company’s technical positions.
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Twitter logo change
Musk sold the furniture and other objects from the headquarters in San Francisco, while reports surfaced that the company failed to pay rent and other expenses.
In November, Twitter launched a paid subscription, called Twitter Blue.
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The launch was temporarily sidelined by an episode of fake accounts that scared off advertisers. Twitter Blue took off again in December with the offer of longer posts. It costs $8 per month and includes checkmarks, previously free.
At the end of November 2022, Musk reactivated the account of former US President Donald Trump, banned for instigating the attack on the Capitol on January 6, 2021, after losing the elections with Joe Biden. The tycoon offered an “amnesty” to thousands of profiles that had previously been suspended by Twitter, for abuse and misinformation.
On May 12, Musk announced the hiring of advertising industry executive Linda Yaccarino as head of the company. Ads on the platform went to the ground after Musk went down a lot content moderation.
Thierry Breton, Commissioner of the European Union, tweeted on May 27 that Twitter had decided to abandon the block disinformation codea voluntary pact that brings together the main social networks.
In July, Twitter announced that Tweetdeck, the company’s popular program that allows users to monitor different accounts at the same timeit would be available only to verified users.
Musk also likely limited the number of daily posts that could be read by users without the Twitter Blue service, in order, he says, to keep bots out. Yesterday, Musk scrapped the traditional Twitter logo on his website, replacing it with an ‘X’ as part of a new brand positioning.
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