valley!, Grupo Aval’s digital wallet has just obtained a new recognition, thanks to its commitment to the provision of financial services to Colombian consumers. Pan Finance awarded him the award in the category ‘Banking as a Service Provider of the Year & Excellence in Digital Transformation – Colombia 2023’.
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valley! It currently has close to one million customers and provides its BaaS services to allies such as LifeMiles, Plurall and Walo, among others, enabling open banking collaboration scenarios (Open Finance9) and finding new ways of loyalty, customer acquisition and banking .
«Thanks to the easy implementation, regulatory compliance and support of Grupo Aval, we have more than 50 companies committed to our service,» he said. José Manuel Ayerbe, manager of this platform, who said that said recognition is confirmation that they are advancing in Open Finance with a firm step.
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As recalled, the Decree 1297 of 2022, which establishes the rules for fintechs to provide financial services to third parties, allowed dale! create a shared business model to help energize the digital ecosystem, as well as to promote financial inclusion.
“We are the first entity of Grupo Aval that offers Banking as a Service (BaaS) and pioneers in Colombia in partnering with companies other than our Group to provide these services”, explained Ayerbe, CEO of dale!.
For Leyla Abullarade, manager of digital channels and mobile wallet miles of life, the alliance with dale! allows them to have a more complete offer to customers, since now, in addition to enjoying all the possibilities to redeem miles in their extensive travel network or business partners, LifeMiles members can earn miles for all their purchases from a debit product , digital and accepted throughout Colombia.
On the part of the director of Wow, They highlighted that the alliance with Grupo Aval’s digital wallet has allowed them to make a large number of financial movements to their users, thanks to the technological infrastructure that said application has, said David Bedoya, its manager.
Plurall, another of dale!’s allies, a fintech focused on microcredits, uses dale! to disburse said and loans, by the way, give them a co-branded debit card dale! – Plural. “We have seen the evolution of some BaaS providers working with the most successful fintechs in the United States and Europe, and we have identified the best practices in the industry. In our opinion, go ahead! It is the best qualified provider in Latin America,» he said. Federico Gómez, Co-Founder and CEO of Plurall.