SELF-REPRODUCTION
Alejandro Díaz, Kellogg’s marketing director for the Pacific region, spoke with EL TIEMPO.
Find the validation of The Lie Buster at the end of the news.
A photo showing a box of cereals went viral on social networks Kellogg’s with the image of the mythical chocoramo.
Is it real or fictional? Alejandro Díaz Duarte, marketing director of Kellogg’s Company in the Pacific Region, told EL TIEMPO that it is true and that people will be able to buy the chocoramo cereal in the first quarter of the year.
(You can also read: Will Chocorramo launch a cereal with Kellogg’s? This is how the company responded)
Both companies have been flagships of eye-catching collaborations with other brands and products, like the one they did with McDonald’s to bring out a McFlurry of Chocoramo, that was a complete success, or the one that brought them together with OffCorss to celebrate the 50th anniversary of the cake with a clothing collection.
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