CES 2023: the ideal setting for automobiles – Sectors – Economy

From January 5 to this Sunday, in Las Vegas (United States), the doors of the Consumer Electronics Show, CES 2023, are open which in recent years has become the most attractive display of recent technological developments, of which automobiles are no exception, which are now first-rate protagonists. An unexpected showcase for brands.

Although the high costs have been dissuading some manufacturers from participating in the big motor shows, The arrival of the pandemic in 2020 increased the crisis from which they have not yet recovered. Some of the most important salons were postponed due to the coronavirus and others closed permanently.

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Costs and the pandemic are not the only causes of the crisis. The brands agreed that virtuality was the newest and best way to reach their clientele directly, not only those who could attend the salons, but the whole world, with a much lower investment, all this tied to new technologies. incorporated into cars Today we discover attractions are artificial intelligence, driving aids, better performance and a large number of gadgets.

In this way, the CES, which first opened its doors in 2005, replaced the Frankfurt Motor Show, which is now an exhibition in Munich; the one in Geneva, canceled three times, which moved to Qatar this year. And the one in Paris is maintained, but last year it had the lowest participation of brands in its history.

For all these reasons, in addition to the news from electronic companies, cars and their new technologies, with futuristic visions and the race towards electrification found at CES, the perfect setting to show off in front of a more understanding audience.

The concepts presented at CES mark the future of the integration of virtual and physical experiences. This is how Frank Weber, member of the board of directors of BMW AG: «Whoever excels in integrating the customer’s everyday digital worlds into the vehicle at all levels will succeed in mastering the future of automobile construction.»

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“The transformation will be spearheaded by the development of an electrification ecosystem. Advances in autonomous vehicles and the continued emergence of a subscription-based service business model will shape the automotive and mobility industries for the next decade,” adds Steve Koenig, a director of the Consumer Technology Association (CTA). , which is organized by the CES.

This year more than 100,000 attendees are expected at CES and its stands that occupied more than seven hectares for the return in person, after a virtual CES in 2021 and a hybrid in 2022. “The 2023 edition represents a new step towards a return to normality,” Koenig said. Here’s a tally of the big breakthrough car and concept car reveals.

Peugeot Startup Concept

This prototype introduces the new design language of the brand and is the beginning of the next generation of electric cars that «opens a new era based on the values ​​of the brand, Allure, Emotion and Excellence».

The French brand announced that this new language of this concept car «exalts its feline and attractive attitude, its revolutionary interior design and its promise of unprecedented sensations of conduct.» This electric prototype advances towards driving the Peugeot of the future.

Sony Honda Mobility

With the name Affela, the Japanese giants of the electronics and the automobile industry appeared their first prototype car, which materializes the previous year’s announcement to jointly develop an electric car with that name as a new brand. The Affela is equipped with high technology, including an advanced autonomous driving system. “More than a means of transport”, SHM wants to offer “a pleasant mobility space based on safe technologies”. It will be equipped with a level 3 automated driving system in limited conditions, and will enable level 2+ driver assistance in urban environments. It has 45 cameras and sensors inside and outside the vehicle.

BMW i Vision Dee

It’s the futuristic midsize sedan with a new, scaled-down design language. The name Dee stands for Digital Emotional Experience, and that is precisely its goal: to create a stronger bond between people and their cars in the future. Future digital features will go far beyond the level of voice control and driver assistance systems we are built with today. The BMW Head-Up-Display extends across the entire width of the windscreen, giving a glimpse of what the next generation of vehicles would look like.

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Starting in 2025, this innovation will be available in the Neue Klasse models. The BMW Group has also perfected its use of color change technology. The BMW i Vision Dee can now change its exterior in up to 32 colours. With its intelligent, almost human capabilities, BMW i Vision Dee supports drivers not only in real-life situations on the roads, but also in their digital environment.

chrysler air flow

Chrysler introduces Synthesis, a futuristic cockpit concept that could have its electric cars. It is a kind of capsule that has two seats, a dashboard and a giant 37.2-inch glass screen which serves as the driver information panel and infotainment system for both occupants of the vehicle. It’s inspired by the look of the Airflow concept unveiled last year, and while this prototype doesn’t have a steering wheel, the production version will. The materials used are friendly to the environment. The buttonless dash integrates a host of Stellantis-branded software, including the STLA Brain operating system, STLA AutoDrive Level 3 driver assistance, and the STLA Smart Cockpit infotainment system.

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