Carlos Federico Ruiz is a Colombian businessman who is dedicated to the sale of retail or retail products that started with a local in Bogotá in 1964 and is currently the owner of one of the most important stationery stores in Colombia.
For more than five decades, Ruiz has directed the growth of its bookstore and stationerythat over the years expanded the range of products offered in its stores.
You can also read: Pan American cancellation action denied against Pan American News
Ruiz told Portafolio Magazine that His interest in the business world began in 1958when He was 13 years old and helped his parents buy and sell used books in the center of Bogotáwhich is why it has always been in this type of trade.
“Being a street vendor for six years, time in which he was already independent, at the corner of the tenth street with 16th streetwas its showcase and operations center, with two trunks and four boards where he displayed the books” he said in an interview with the Portafolio Magazine of the Editorial House EL TIEMPO.
The company has 39 branches throughout the country.
It may interest you: New chapter in the dispute over the use of the Panamericana brand
On the Panamericana website it is mentioned that the first store in the chain opened its doors on June 1, 1964, in a place located in the Jiménez avenue with tenth race, in the center of the Colombian capital. Ruiz said that he had to adapt it, since it was structured for a fabric store.
The Portfolio Magazine mentions that in the 1980s, the businessman from the capital concentrated on expanding its business in certain strategic points of Bogotá commerce, adding to their products everything related to clothing for offices and social expression.
Also read: Colombian products that are conquering the palate around the world
At the beginning of a new century, in the 2000s, Panamericana introduced into its portfolio the supply of technological elements for the home and office, the same way the self-service model and a greater assortment with products from toy store, christmas, homeamong others, so that customers can find everything in one place.
In the year 2022, Carlos Federico Ruiz was awarded the Vida y Obra award from the Portafolio Magazine Awards, since with its 39 Panamericana branches nationwide, it employs more than 2,000 direct employees and 800 temporary ones.
Portfolio Awards Ceremony – Life and Work Award to Carlos Federico Ruiz
ALEJANDRA HERNANDEZ TORRES
DIGITAL SCOPE WRITING
TIME
