the brewing company bavaria announced the launch of a new program called Bavaria Entrepreneurs, which leverages new technologies and commercial innovation, to promote more than 300,000 micro-businesses associated with the company by 2030.
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About, sergio rincon, president of the company, exclusive: “neighborhood stores and micro-businesses are engines of our country’s economy and that is why today we have a new reason to offer: we will bring financial education, innovation techniques and models, digital transformation, as well as direct credits for product and free investment to miles of them, to contribute to their sustained growth and to improve the quality of life of their families and communities. Our dream is to reach 100% of the traditional channel, which is 300,000 shopkeepers who are part of our value chain”.
According to data from Fenalco, in Colombia there are about 500,000 neighborhood stores, which represents 40% of all businesses in the country and employs nearly 575,000 people. These businesses are also a fundamental channel for mass consumption, since at least 93% of Colombian households bought in a store in the last year.
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According to data from Fenalco, in Colombia there are about 500,000 neighborhood stores.
Juan Jairo Bonilla. TIME
with his new program Entrepreneurs BavariaThe company seeks to expand the impact to its entire value chain, taking its clients to another level, in terms of business growth and digitization, increasing their competitiveness and sustainability within the framework of the challenges of the 21st century where platforms and Virtual media are vitally important to consumers.
For the implementation of its Entrepreneurs program, the company has already executed a pilot that included a 7,000 tender, who have already reported an improvement in the operation of their businesses, increasing their daily income by 30%. The initial results leave great expectations around this Bavarian commitment to the progress of the country.
How to sign up
This year the company opens 15,000 places and those interested can register through the website: www.bavaria.co.
a 2030, bavaria it expects to reach 100% of the traditional channel, which corresponds to approximately 300,000 shopkeepers that are part of its value chain.
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