Audemars Piguet’s New C.E.O. Wasn’t an Obvious Choice
Linked media - Connected media Innovation — especially in the form of ambitious building projects — has been a running theme at the brand for the past few years. In 2020 in Le Brassus, it opened a museum, the Musée Atelier Audemars Piguet, designed by the Danish architect Bjarke Ingels. A year later, it completed a manufacturing site in Le Locle, another village about a 90-minute drive northeast of Le Brassus. A former Renaud & Papi workshop, the Manufacture des Saignoles now specializes in the brand’s most complicated timepieces. In 2022, the brand opened a luxury hotel, Hôtel des Horlogers,…
